I haven’t made much progress recently.

My biggest mistake?

I didn’t focus.

It’s painfully obvious if you take a step back.

Why the f*ck do I write 3 newsletters?

This makes everything unnecessarily hard.

Quality suffers.

It’s confusing.

“You should read Jakob’s newsletter!” “Which one?”

There’s less buzz, less domain authority, less organic traffic.

Three sites with a domain authority of 15 are simply not getting the same traffic as one page with a domain authority of 45, even if they contain exactly the same content.

Instead of building three lists from zero to 5000 subscribers, I could’ve built one list to 50,000 subscribers with the same amount of effort.

There’s a threshold when a project becomes a thing.

People can feel the buzz. The name keeps popping up everywhere.

Google starts considering it a trustworthy resource.

Getting there is so much harder if you’re not focusing your energy.

Whenever I was doing a marketing experiment, I had to make a decision: do I want to direct people here or there? This costs unnecessary mental energy.

Sometimes I couldn’t make a decision and ended up doing nothing instead.

I never got clean data on what’s working

I wasn’t able to optimize.

So yes, I’m going to focus from now on.

I will write just one newsletter every week.

I’m going to think out loud about the inner game of entrepreneurship just like I do in this text.

I will share all the patterns and tactics I uncover in my studies of successsfull founders and businesses.

It will be exactly the newsletter I’d love to read myself.

It’s going to be awesome.

Join here.