I haven’t made much progress recently.
My biggest mistake?
I didn’t focus.
It’s painfully obvious if you take a step back.
Why the f*ck do I write 3 newsletters?
This makes everything unnecessarily hard.
“You should read Jakob’s newsletter!” “Which one?”
There’s less buzz, less domain authority, less organic traffic.
Three sites with a domain authority of 15 are simply not getting the same traffic as one page with a domain authority of 45, even if they contain exactly the same content.
Instead of building three lists from zero to 5000 subscribers, I could’ve built one list to 50,000 subscribers with the same amount of effort.
There’s a threshold when a project becomes a thing.
People can feel the buzz. The name keeps popping up everywhere.
Google starts considering it a trustworthy resource.
Getting there is so much harder if you’re not focusing your energy.
Whenever I was doing a marketing experiment, I had to make a decision: do I want to direct people here or there? This costs unnecessary mental energy.
Sometimes I couldn’t make a decision and ended up doing nothing instead.
I never got clean data on what’s working
I wasn’t able to optimize.
So yes, I’m going to focus from now on.
I will write just one newsletter every week.
I’m going to think out loud about the inner game of entrepreneurship just like I do in this text.
I will share all the patterns and tactics I uncover in my studies of successsfull founders and businesses.
It will be exactly the newsletter I’d love to read myself.
It’s going to be awesome.