There are three kinds of entrepreneurial content I find useful:

• Earned Insights. (I did X. Here’s what I learned.)
• Pattern Matching. (Here’s how to make sense of X.)
• Deep Profiles. (He/She/They did X. Here’s how.)

Here are my favorites.

Earned Insights

• I wasted $40k on a fantastic startup idea
• We Don’t Sell Saddles Here
• How to Be a Capitalist Without Any Capital: The Four Rules You Must Break to Get Rich
• The Million Dollar Question
• There’s no speed limit
• Boron Letters
• Why There’s No Such Thing as a ‘Startup Within a Big Company’
• The Mom Test
• I Sell Onions on the Internet

Pattern Matching

• Goals vs Systems
• What’s Your Value Prop Story?
• Ads don’t work that way
• Fuckarounditis
• The magic of doing $10,000 per hour work
• Are You Playing to Play, or Playing to Win?
• The ORB Framework
• Product Validation Frameworks are Mostly Useless Without Taste
• The idea maze
• No yes. Either HELL YEAH! or no.
• Do things that don’t scale
• How to Get Rich (without getting lucky)
• 1000 True Fans
• Creativity Faucet
• Imitate, then Innovate
• The 4 only scalable customer-acquisition channels

Deep Profiles

• Why MasterClass Isn’t Really About Mastery
• The Hustler, Dreamer, and Schemer profiles listed here