Agency Positioning Secrets
The Service Identity Lever
The Business Context Fallacy
Emergent vs. Transactional Conversations
Yesterday I finally understood why I don’t enjoy most podcasts.
The one thing everyone gets wrong when optimizing cold email campaigns
4000 Weeks by Oliver Burkeman - my notes (tldr an unconvincing feel-good book for the lazy and unambitious)
Lessons from Sam Altman
What the heck is going on with e/a, e/acc, and AI?
The cute shit does not work
The Gum Problem
Prematurely handing off tasks
The mathematical reason why agencies get stuck at $50k MRR
Your intuition is wrong
Traffic Secrets by Russel Brunson - my notes
One distribution channel is all it takes
Cold outreach is a slow channel
Operational Minimalism
Frames and Heuristics (or how I learned to love non-fiction books again)
Never Launch
“Never launch. Seed with a small group, see if it’s working, and then grow.” - Nikita Bier
Why You're Stuck
The Sales Matrix
Cave Art Energy
Talk to people.
Nothing lasts forever so go hard at it
Tactics, Principles, and Frames
Do not listen to the agency gurus
The four agency games and how to play them
Everyone on the internet is a barber telling you you need a haircut
The Power Bible by Brendon Lemon and William Beteet - my notes
Built to Sell by John Warrillow - my notes
From From 6 To 7 Figures by Austin Netzley - my notes
Just keep shipping
⭐️ Why the indie maker playbook is dead (or how I learned to spend money on ads)
⭐️ Cheat, Pray, Work - How to win the attention game
⭐️ How to generate better ideas
⭐️ A simple cure for writer’s block
⭐️ Forget painful problems. Start with a great market and business model instead.
⭐️ You don't need anyone's permission to succeed
⭐️ The channel/offer/unfair advantages framework for evaluating business ideas
⭐️ Founders should think about channel/offer fit instead of product/market fit
🧠 How to find a project that works
⭐️ Playing the entrepreneurial game with cheat codes
⭐️ How management by metrics leads us astray
Let’s say my goal this year is to get to 10k monthly recurring revenue (MRR).
🧠 Don't offer free stuff if you have nothing to sell
Two days ago Corey Haines shared the following framework.
⭐️ The Grand Unified Theory of Product Ideation
Effective methods to come up with product ideas can be categorized along two dimensions:
⭐️ Choosing a tech stack and making sense of the web devlopment landscape (from a bootstrap entrepreneurial perspective)
I’ve wanted to learn how to develop proper web apps for several years now. But what has stopped me so far is that there are so many options, and I was never sure what exactly I should learn. In particular, what I’ve been missing is a proper overview of the various players in the field and how they interact.
⭐️ Bet on Trends
As I’ve mentioned in my humble business ideation article, one of the best strategies for humble entrepreneurs without a huge marketing budget is to bet on trends. Big companies are typically too slow to move quickly enough. And if a market is still small when you enter it, it will be much easier to get the attention of customers. When the market then explodes, your business will grow accordingly. This way, “the market you’re in will determine most of your growth,” to quote Sahil Lavingia.
⭐️ Sell pickax to gold miners and heads and handles to the pickax sellers
The easiest way to convince someone to pay for your product is by arguing how much more money they’ll earn or save by using your solution. If your product costs $30 per month and each customers makes or saves on average $300 through your product, the buying decision becomes a no-brainer.
⭐️ Need business ideas? Watch out for unbundlings
Society moves in waves. It always starts with lots of separate things. Then they get bundled. After a while, more and more people start to realize that the bundled solution is too bloated and not specific enough for their needs. This is when an unbundling happens.
⭐️ Follow the Money and Turn Costs into Revenue
Don’t look for clever ideas and don’t ask people what they want. Instead, just follow the money.
🧠 Code and design are no longer bottlenecks
The number one reason that’s stopping aspiring software entrepreneurs is the thought that they’ll eventually have to build the product they envision and have no idea how to make it happen.
⭐️ The different kinds of humble businesses you can build
Let’s say you’ve successfully found an idea to solve a painful problem in a healthy market with some but not too much competition. What’s next?
⭐️ Humble Businesses vs. Startups
Before we can generate and evaluate business ideas, we need to answer the question: what type of business do you want to build? This question is important because many ideas are not bad per se. Instead, they’re just bad if you want to build a particular kind of business.
Legend
⭐️ Essays I put serious effort into
🧠 Raw brain dumps